Swaying
Beliefs
Much
hate, fear, panic is afflicting the Usonian people. So much so that
people are having a panic attacks and striking out in fear yelling,
screaming insults, and even rioting. This is being encouraged and
stimulated by politicians, evil capitalists, media, and others.
It’s
at times like this I recall Edward Bernays. That name might not be
familiar to you, but he is a, maybe the, most important person in the
area of “public relations,” or as known by its more familiar name
of “propaganda.”
Bernays
was instrumental in studying and apply manipulative techniques used
in sales, public opinion, and others. He sometimes called the Father
of public relations.
He
wrote many influential books and articles with his most famous book
“Propaganda.” This book most clearly conveyed his views and
techniques.
In
an interview with his daughter, she mentioned that her father did not
trust “popular democratic judgment believing it to be unreliable.
This unreliability needed “guidance from above,” that is,
“enlightened leaders.”
He
is known for a number of efforts to sway Usonians and others. One of
his famous efforts was to change the public opinion of women smoking
in public. This view in the early 1900s and dealt with women caught
smoking in public. If caught, there was a danger of being arrested
and/or fined. Bernays changed this by having a parade in New York
City in 1929 with models holding lit cigarettes. This event was
staged to be “news” which was widely presented to the public.
Another
famous manipulation was the promotion of bacon. Since bacon sales
were dropping (is that possible?), he worked to increase them. He
asked a physician if the typical breakfast of juice, coffee, and a
donut was sufficient for humans. The physician replied that it was
not. Bernays then encouraged the physician to write to other
physicians. Bernays sent out 5,000 letters to physicians with ~4,500
responding that people needed a more substantial breakfast. This was
then presented as news with the fact of “over 4,500 physicians
believe people should eat a heavier diet” and mentioning that bacon
and eggs would provide the nutrition needed. What happen? The sales
of bacon and eggs increased.
In
chapter 3 of his book “Propaganda,” he writes:
“WHO are the men who,
without our realizing it, give us our ideas, tell us whom to admire
and whom to despise, what to believe about the ownership of public
utilities, about the tariff, about the price of rubber, about the
Dawes Plan, about immigration; who tell us how our houses should be
designed, what furniture we should put into them, what menus we
should serve on our table, what kind of shirts we must wear, what
sports we should indulge in, what plays we should see, what charities
we should support, what pictures we should admire, what slang we
should affect, what jokes we should laugh at?”
Later
in the same chapter, he writes:
“In some departments of our
daily life, in which we imagine ourselves free agents, we are ruled
by dictators exercising great power. A man buying a suit of clothes
imagines that he is choosing, according to his taste and his
personality, the kind of garment which he prefers. In reality, he may
be obeying the orders of an anonymous gentleman tailor in London.
This personage is the silent partner in a modest tailoring
establishment, which is patronized by gentlemen of fashion and
princes of the blood. He suggests to British noblemen and others a
blue cloth instead of gray, two buttons instead of three, or sleeves
a quarter of an inch narrower than last season. The distinguished
customer approves of the idea.
But how does this fact
affect John Smith of Topeka?
The gentleman tailor is
under contract with a certain large American firm, which manufactures
men's suits, to send them instantly the designs of the suits chosen
by the leaders of London fashion. Upon receiving the designs, with
specifications as to color, weight and texture, the firm immediately
places an order with the cloth makers for several hundred thousand
dollars' worth of cloth. The suits made up according to the
specifications are then advertised as the latest fashion. The
fashionable men in New York, Chicago, Boston and Philadelphia wear
them. And the Topeka man, recognizing this leadership, does the
same.”
This
is pure manipulation.
We
are being manipulated.
So
when you see large amounts of social media, news sources, and
“beautiful” people promoting something through fear,
covetousness, “the latest thing,” realize that you are being
manipulated. Fear is a great motivator. Fear of disease, meeting
basic needs as food, clothes, and safety as easily influence by
government leaders, news sources, and others. This fear and the news
of “new research shows” manipulate many into the views and
beliefs of those leaders.
People
need to break free from this manipulation, recognize it, and search
numerous sources of news, etc. to arrive at the truth.
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